These cute Christmas mice are just one of the products that stores hope will encourage shoppers to spend money this holiday season.
From trinkets, wreaths and garlands to luxurious scented candles: companies showcase the latest trends at London’s Spirit of Christmas fair.
More than 600 retailers gathered here. Many expect that the upcoming holidays will bring more profit.
Last year’s holiday season was challenging for many due to the cost-of-living crisis.
But in 2024, retail sales during the holiday season in the UK are projected to reach £96 billion. Last year, the amount was 93 billion.
This time, the trend is a mixture of traditional and modern styles. A striking example is environmentally friendly solid oak Christmas trees. They are presented for the first time.
The modular design allows the tree to “grow” by adding components. At the same time, the classic shape of the spruce is preserved.
[Mike Marchant, participant of the fair]:
“This Christmas tree will last for decades. And when it returns to the environment, it will not harm nature. We have already noticed that the sales situation has improved this year. At the beginning of November, we sold three times more than we ordered last year.”
The Spirit of Christmas Fair takes place at the Olympia Exhibition Centre in London from 4 to 10 November.
